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Go back / Act now for diabetes


A global campaign focused on raising awareness of the importance of medication adherence for patients: miss out on your treatment, miss out on all the fun


Medication adherence is a challenge for all patients suffering from chronic diseases, in particular type 2 diabetes!

In type 2 diabetes, nonadherence to medication at 1 year is between 53% and 65%.1

Let’s talk about this important part of a patient’s treatment.

Let’s discuss adherence with Prof. Baris Akinci.

Nonadherence to type 2 diabetes medication results in an increased risk of complications such as cardiovascular and kidney diseases or blindness.3

For these reason, it is so important to take your medicine every day and to follow your doctor’s recommendation to achieve disease control and be protected.

To foster the cumulative efforts towards improving medication adherence for patients, the 2023 edition of #ACTNOWFORDIABETES will focus on medication adherence, with positively reinforced fresh visuals providing practical tools for both health care professionals and patients.


Our lives hold moments of pleasure and to enjoy these good moments you need to achieve your target glycemic control and avoid complications, and the only way to do this is to... Take your medication! as advised by your physician.


If diagnosed, remember that your medicine is only effective if you take it every day.
Taking your type 2 diabetes medication every day is crucial for maintaining normal sugar levels in your blood to reduce the risk of complications, but it is not always easy to remember to take it.

So, we have some tips to help you to remember to take your medicine as part of your daily routine...

What can you do on a daily basis to remind you to take your medication?

Use these tips to help you remember to take your pill...

Follow the advice of Davide and Romi about taking your medication!

Increase your knowledge about the importance of adhering to your medication for type 2 diabetes.

Do you want to know more about type 2 diabetes?

Diabetes Words

Diabetes Words is an application available in 9 languages, developed for people with type 2 diabetes, their families, and health care professionals. It seeks to support people from the moment they receive their diagnosis by giving them access to important information to better understand their illness and therefore improve their quality of life.



Learn 2 cooking recipes to balance your diet

Inspired by our vocation to serve patients’ needs, knowing a healthy diet is an important element to help prevent and control elevated blood glucose in patients, we developed two healthy cooking lessons in partnership with a Michelin-starred chef.

What can you do?


Talk to your doctor for more information on type 2 diabetes and what you can do about it.


Explore our website to find information on type 2 diabetes and this initiative.


Follow-up with daily support by visiting our website or downloading digital applications developed for people with type 2 diabetes.

Light bulbDid you know?

Up to 50%
of people with type 2 diabetes are uncontroled because they are not taking their medication.2

Miss out on your treatment? Miss out on all the fun!

Pair up your medication with daily activities. (eg, take it after you brush your teeth!)
Set an alarm on your phone.
Put sticky notes in strategic places!
Use a pill box with slots for the medication to take each day.

Want to know more about type 2 diabetes?

What is it and why get checked? How to take control of it.

Campaign ACTNOW

Watch Davide's testimony

Expert’s testimony

Watch Romi's testimony

Chicken stew

Hazelnut & lemon dessert

Show references


1. Giugliano D et al. J Endocrinol Invest. 2019;42:495-503.
3. Davies MJ et al. Diabetes Care. 2018;41:2669-2701.